Logistics-Image-Campaign (LIK) project group
Initiative aims for better understanding of the logistical value creation chain
On 14 April 2008, the charter of the Logistics-Image-Campaign Baden-Württemberg (LIK) was signed by representatives of associations and institutions from the fields of transport, logistics and industry as part of the first logistics conference of Baden-Württemberg.
The former Ministry of Economics of Baden-Württemberg prompted this initiative in order to create a better understanding of the logistical value chain in society and politics. Along with the information and communications sectors, logistics is the most important integrating function of a modern economic system. It is thus a fundamental basic requirement for the operation of our modern economy based on the division of labor, as well as for the variety of goods available to us.
The general public seldom associates logistics with jobs and economic prosperity, instead focusing on the negative aspects such as noise, traffic jams, use of land and low business tax income. This negative image influences young people when choosing their careers and, for example, local authority decision making when it comes to distributing land on industrial estates.
Founding members of LIK and the patron on 14.04.2008
The supporters of the initiative wish to significantly improve the image of the logistics sector through targeted public relations work and communication/information events which emphasize the complexity of logistical services and the vital contribution they make to innovation, growth and employment. The initiative also aims to create a network between the economy, academia and research. It is always open to new members.
Logo of Logistics-Image-Campaign LIK
Ernst Pfister, retired Minister for Economics (2004 - 2011), was the patron of the initiative.
Members of the Logistics-Image-Campaign project group
| Member: | Since: |
|---|---|
| Institut für Verkehr und Umwelt e.V. | April 2008 |
| Landesverband der Baden-Württembergischen Industrie e.V. | April 2008 |
| Verband der Automobilindustrie e.V. | April 2008 |
| SVG Straßenverkehrs-Genossenschaft Nordbaden eG | April 2008 |
| SVG Strassenverkehrs-Genossenschaft Südbaden eG | April 2008 |
| SVG Straßenverkehrs-Genossenschaft Württemberg eG | April 2008 |
| Verband des Verkehrsgewerbes Nordbaden e.V. | April 2008 |
| Verband des Verkehrsgewerbes Südbaden e.V. | April 2008 |
| Verband des Württembergischen Verkehrsgewerbes e.V. | April 2008 |
| Verband Spedition und Logistik Baden-Württemberg e.V. | April 2008 |
| Stuttgart airport | July 2008 |
| DEKRA Akademie GmbH | September 2008 |
| Deutsche Post AG | October 2008 |